Recent research shows that good metadata leads to increased sales*. With that in mind, this advanced course mixes the theoretical discussion of metadata with practical examples and guidance, and links metadata very clearly with supply chain effectiveness and commercial success.
This intensive course (provided as an online course in three, half-day training sessions) introduces the ONIX standard and the essentials of producing, managing, and distributing good book metadata. It mixes the background and theory of metadata with real-world practice and guidance in an approachable but authoritative way.
This course provides an introduction to Thema – the international subject classification scheme for the global book trade – explaining the need for such a scheme; its origins, development and uptake; its benefits across the trade; and the principles of implementing Thema in systems and product records.
The use of XML for transactional communication in the book supply chain is on the increase. This course will chart the development of XML alternatives to traditional EDI and look in detail at how standards such as UBL, EDItX and BIC Realtime are changing the way that the book supply chain communicates.
ONIX for Books, the global book trade’s product information standard, is an application of XML, the global standard for representing documents and data in digital form. Delegates of this course (which is provided as an online course in two half-day sessions) will gain a basic technical understanding of the various aspects of XML that are fundamental to an understanding of ONIX.