BIC Brunch: How Better Metadata Drives Book Discovery – The Power of Thema

Expert speakers share hints & tips to enhance discoverability using Thema

BIC Brunch: How Better Metadata Drives Book Discovery – the Power of Thema

#bicbrunch

Introduction

Used to their full potential, Thema subject codes and qualifiers are powerful tools for helping readers find the books they’ll love. In this BIC Brunch session, we’ll explore how publishers, booksellers, and data providers can work together to make Thema qualifiers work harder for your titles.

Join expert speakers from Waterstones and NielsenIQ BookScan as they share insights, real-world examples, and best practices for applying Thema qualifiers with greater accuracy and impact.

You’ll learn:

• What Thema Qualifiers are and where to find them
• Why precise and consistent use of Thema Qualifiers matters for discoverability and sales
• Insights into how Thema Qualifiers are used for BookScan deep dives and market analysis
• How mapping from Thema to BookScan Product Class works – and why it matters
• Common pitfalls and how to avoid them
• How retailers and data aggregators use your metadata – and what they wish you knew
• Practical tips for improving your metadata workflow and enhancing subject classification

Host

• Karina Urquhart, Executive Director, BIC

Speakers

• Jeremy Neate, Head of Research and International Development at NielsenIQ BookScan
• Kieron Smith, Ecommerce Director, Waterstones

Who should attend?

Whether you’re a seasoned metadata specialist or new to Thema, or just simply want to learn more, this session will give you the knowledge and tools to help your books be discovered by the right readers, in the right places.

Registration

Tickets are FREE for BIC and BISG members and MA Publishing Students at City St George’s, University of London. Everyone else is required to pay a nominal fee. Please ensure you select the correct ticket type.

To register, scroll to the top of this webpage and click on the ‘Get Tickets’ button. Not sure if your organisation is a BIC member? View our members list here.

Keep in touch

If you would like to remain informed about all of BIC’s forthcoming events, including our BIC Brunch sessions, join BIC’s mailing list.

We look forward to seeing you!